The Little Shop promotion gives away a miniature plastic toy, in the shape of a popular product such as Nutella, Vegemite and toothpaste, with every $30 spent.

Thirty-seven Coles stores across the country braced for four hours of consumer chaos as they held a 'swap day' for people to complete their set of 30 products.

While it was fun for those collecting the toys, shoppers trying to pick up their groceries were left fuming as the crowds slowed them down during their weekend shop.

Coles threw the swap meet at selected stores to help customers reach the goal of having a full set.

Workers were armed with buckets full of the tiny products that customers were allowed to swap their duplicates for.

The promotion has been a hot topic across the country since their launch last month, with a full set being posted to eBay for $1,000, just 48 hours after it was launched.

Individual toys have gone for as high as $15, with many in a desperate need to collect the full set before the promotion ends at the end of August.

Reference:
Ferri, Lauren "Chaos At Coles: Thousands Of Shoppers Flood Supermarkets Across The Country Just To Swap Plastic TOYS", Daily Mail Australia, 11 August 2018